One of the most important functions of running a business is creating and distributing marketing materials. Corporations spend millions of dollars every year to make sure that word of their companies products reaches eager consumers who become loyal customers. For a small business owner, this task can seem daunting. There are so many different ways to begin marketing, and many face option paralysis, while many more are scared to start for fear they’ll make a mistake. If you find yourself in one of these situations, do not worry. There are a myriad of simple things you can get started on today, and plenty of other local businesses that can help you out with your marketing needs.
One of the cornerstones of small business marketing is to have a quality website. While there are plenty of ways to make free websites without contacting web designers, that is not usually the optimal way to go. One reason for this is SEO, or search engine optimization. What this means is having a quality web design that focuses on attracting the attention of the search engines. Having good SEO for your small business gets your website ranked higher, allowing more customers to find you from Google and yahoo searches. However, it doesn’t just stop with the best cheap web design, having professional copywriting can help your SEO, as well as make your business seem more professional once your potential customers are “in the door”.
When planning your small business online marketing you will want to take a variety of things into account on your web design. Things like attractive images, headlines that grab at your customers, as well as easy to use navigation. Obviously you will also want to include information about your products and services, as well as easy to find contact information. One trick is to put your phone number on every page, so that people who may be less inclined to use computers have an easy escape route and can simply call you.
Once you have the web design taken care of, you will need to figure out a way to update your site regularly. Regular updates can help your SEO and keep you fresh in the web searches. An easy way to do this is to create a blog that talks about your business, products, services and any industry news that your clients may find relevant. You may even find that you gather a following, and can reward those loyal customers with coupons and secret sales as a way to generate even more income and a stronger bond between your best customers.
At the end of the day, just remember that small business marketing does not need to be a scary thing. The best advice is to pick a simple plan, and stick with it for several months. The effects may not be readily apparent but after a few months you should be able to tell if your marketing strategy is working or not.
Here is a little business hack for you: