Know How To Plan A Successful Seminar For Your Business

You likely have been in the process of promoting your event for awhile, but you should consider, what really will bring the message home for many people? What is it that will give people a burst of energy, and make them pleased that they attended your seminar?

Regardless of whether it is training of your staff, a corporate seminar, or you are talking about personal relationships, there should be something in it for everyone who goes to the event. The little details are going to be what makes it truly epic instead of just an average, hum-drum seminar.

perfecting the art of running a successful seminar

The subject matter of the seminar does not matter, as along as you have gone over our “Corporate Seminar Checklist”. You can use this to make it an excellent show, as well as entertain your guests. You should be prepared fully to “wine and dine” them.

It is crucial that you do your research when it comes to any venues that you are considering, if you do not have your own in place already.

The following are some criteria that you should have in mind:

Is the venue well suited to the aesthetics of your company, or to the topic of your seminar? As an example, think about if you were to have an event that is based on farming sustainability, you may seem contradictory if you were to hold it in a high rise building. It would be more appropriate to have it be in a suburban or rustic area.

Are you going to need a PA while at the venue? Find out the quality of sound that the system offers. There is a good chance that you will talk to a big group of individuals, and should have great voice amplification. You will want to make sure that there is a top notch sound system at the venue. It can be quite draining to have to hear low quality sound and constant static when you are trying to hear someone’s voice.

In terms of a quality system, look out for brands such as Rode, Mackie, Yamaha, Shure, and Nexo. Behringer is not going to be an ideal brand for you. They offer a value for the money that you spend, so they are fine when you buy them new. When you go to shop for a system, be diligent and have someone else come along to get a better feel for how it sounds.

Think about how comfortable the seats are in the prospective hire venue. Ergonomic chairs are not always the best bet, as salespeople often will tell you. It can be complicated to find comfort with modern chairs. You will not want to have the chair be slightly higher at the front section than where you actually sit, because this will put more of a strain on your back. The chair should have a lower front section, so that it works with the natural curvature of one’s spine and makes the person sit up straight and be more attentive.

Another thing that you should consider is how much and what type of light is offered at the venue. There should be a good combination of natural lighting and fluorescent lights. If you ever have worked in an office cubical during a 9-5 shift, you know that it can be painful to sit in fake lighting all day. If you go this route, then you should plan for frequent breaks so people can get out into the fresh air.

Will you have handouts for the guests? Do you have access to a high quality printer? Look for a place that will provide you with a valuable deal. It can be worth it to go to your local Officeworks if you only have to run off a relatively small amount of copies.

After you have done all of this to find the right venue for you to hire, tick off boxes on the other aspect of running the seminar.


Is your price right for your seminar? You can afford to charge more when you offer greater quality and more amenities.

Are you adding value to the seminar?

Have you hired a speaker who is well known to come and speak to the audience? This can help you to draw in a larger crowd and charge more money.

If you hire a corporate catering company for feeding your guests, then this is going to be appealing. People will love to see tables that are full of beautifully presented and tasty finger food plates. This is a great way to keep energy levels high. It is important to have the right sustenance at such an event.

If you are worried that the cost are going outside of your budget, you may want to include a business that is similar to yours, but will not compete with your own offerings. Team up with people who have similar target markets.


Research the events that also will be going on at the same time. Make sure that yours does not conflict with industry related events in your area. When you find a date that will be solid, market it right away to your target audience so that there is little chance someone will grab up that date!

You will need to optimize your marketing plan to ensure that the date will stand out to the people you want to attend the event. Hopefully, most people will want to put it on their calendars immediately. It is very important that you have a constant presence when it comes to marketing.

The Crew

You should have a steady, well fed crew that can assist a speaker with building up energy in the room. They can check in on the audience members and maintain the peace that always should be the state of your environment.

Another aspect you should think of is documenting the attendance of your guests, including their personal information and if any have left. You can use this information to conduct a follow-up. See what you have done well and what you can do better.

In conclusion, you should have a solid checklist and double check to be sure that all of the criteria are met. Then, do all of the hard work that comes with making it a success. Think of it as an investment in your small business future.